The goal of this thesis is to investigate how brands can use online influencers to promote the marketing of maternal and infant products. The research also explores current issues in the mother-to-child market and the barriers some new parents face.The study will propose practical suggestions and techniques to help marketers leverage social media influence to promote maternal and infant products more successfully.

For target customers, the most important thing is that their needs are met. Whether it's comfort, practicality, cultural value or family ties, brands should be able to meet customers' expectations and provide the products and services they need. Therefore, brands need to constantly understand the needs and preferences of target customers, constantly innovate and improve products, and ensure that they can meet customers' needs and win their trust and loyalty.

Customer purchasing decisions are affected by many factors, including product features, brand reputation, price, word-of-mouth recommendations, personal preferences, and marketing activities. These factors work together to influence customers' attitudes toward products and their decision-making process. Therefore, brands need to consider these factors comprehensively to meet customers' needs and expectations and win their trust.

As new parents, first-generation Asians turn to social media influencers for ideas on everything from makeup to fashion. There is an opportunity to bring them closer to their roots by creating a product that connects cultural traditions with products that are used every day. Thus, Echo was born. Echo fills a gap in the market, promotes Asian culture, conveys family values, meets practical needs, and seizes entrepreneurial opportunities. The brand is committed to providing a comfortable, practical, and culturally integrated baby carrier so that modern families can better enjoy parent-child time and inherit the beautiful traditions of the family.