Most Important Meal
IHOP (International House of Pancakes) is an international family restaurant chain with over 1,800 locations worldwide that specializes in breakfast and also serves lunch and dinner.
Results from a survey of 2,000 Americans:
“On average, people spend less than $1,500/year on breakfast they don’t cook themselves
57% of employed respondents are too busy to make breakfast in the morning during the workweek,
leading 1 in 5 working Americans skip breakfast regularly”
Strategy
GET bustling college students and young professionals (ages 22–44 y/o) who do not eat in the morning
TO reprioritize eating breakfast in their routines
BY stressing how vital the meal is and the health benefits it provides
BECAUSE living a better life is easier when you start every day with IHOP
Twitter Headlines
You know what they say: love hurts… especially if you have a weak heart!/ Try our heart-healthy breakfast and waffle away any weakness.
Seeing our spinach & mushroom omelette arrive at your table should be why your heart skips a beat, not bad health.
The only thing hitting the ceiling should be our fluffy pancakes./ Boost your mood with our original buttermilk full stack.
The best way to buckle down in class is to loosen your belt at breakfast./ Stay focused with our thick ‘n fluffy French toast
Weak in the knees? Don’t blame your crush. It’s all the nutrients you missed when you skipped breakfast./ Stand tall with our Smokehouse combo.
You look like you have a lot on your plate. Don’t sweat it. We’ll bring another for your sides.
Big gains start with a big breakfast.
Tiktok Filters
