SparkALight
HULU Founded in 2007
In March 2019, Disney acquired 21st Century Fox, giving it a 60% majority stake in Hulu.
Leading and most comprehensive all-in-one premium streaming service
First streaming platform in the US to produce original content
Hulu wants to give unrepresentative communities a voice by sparking a light on their experiences with new audiences.
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Tibo Zhu
Project planning, Research,
and Video
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Lili Zhang
Project planning, Research,
Ads, Visual Design
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Ja'Shaundria
Project planning, Research, Copywriting, Ads
Strategy
GET Hulu primary and secondary audience
TO Learn about the benefits that Hulu offers
BY Using a new approach of unexplored channels, untapped audiences, and unique stories to give unrepresentative communities a voice
BECAUSE Hulu values diversity and know it is necessary to innovate and help us deeply connect with their viewers and to service them better
