QIAO Beer

TANGRAM is a typographic-themed puzzle game inspired by the Chinese tangram（Qiqiaoban). In the original tangram puzzle, you have 7 flat shapes from which you can create new abstract forms. Popular forms include animals, plants flowers, different objects, and iconic human moves.

Create a typeface for a beer brand that should be the main design asset of the label. In this project, the beer packaging design was used to add interest to the brand, using colors to differentiate the flavors of the beer, while at the same time, customers were able to create their own set of TANGRAM by collecting beer bottle packaging.